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Campaign '99 |

| Key Dates |United Way Partners With Charitable Advisory Service |
| Volunteers Needed | "Branding" United Ways Value-Added Service |

Community to Benefit from "New" United Way

Over the years, our local United Way has had a progression of identities. We have been known as the Federation of Charity and Philanthropy, the Community Chest, and the United Fund. Change has always been a characteristic of our success, and once again we are progressing! ( History)

In February, the United Way Board of Directors approved the New Community Partnerships Model, and embraced the most far-reaching change in our recent history. In doing so, they set an important precedent for future public and private cooperation.

Guided by a Strategic Plan completed in 1995, a variety of volunteers worked in multiple task forces to forge a New Model for United Way partnerships throughout our three-county service area.

The model is a complete redesign of how we distribute funds, affiliate with service providers, and relate to the major players in the human services arena.

At the models core is an evaluation system focused on documenting the achievement of certain desired community outcomes. Your United Way is now organized to pursue seven preferred community outcomes: Healthy People, Young People Succeeding, Safe and Supportive Neighborhoods, Economic Self-Sufficiency, Stable Families, Positive Living for Special Populations, and Community-wide Infrastructure.

The new model is designed to complement United Ways association with the Job Center, the Family and Children First Councils, and various other public private partnerships working to secure a healthy community for years to come.

As the federal and state governments devolve authority for health and human services to the local level, the New Community Partnerships Model operates on the principle that local communities will determine their own human services agendas with United Way occupying an important niche.

Within the New Model, all local health and human service agencies will be invited to participate as System Partners. Private nonprofit organizations are expected to meet the standards of the Better Business Bureau Charitable Advisory Service. System Partners can become Funded Partners, provided they meet more rigorous criteria and successfully compete for undesignated United Way campaign funds.

The implementation of this New Model has already begun. New volunteers have been recruited, and are working to ease the plan into full action before the start of the year 2000.

The New Model is cutting edge in its efforts to tie funding and relationships with service providers to a larger, coordinated community effort. It builds on the best of United Ways long tradition of strengthening our community, but challenges us to do more, do it better, and do things differently.

If you would like to share your comments about the "New" United Way funding model please .

Volunteers Needed

The Community Partnerships Department is currently recruiting volunteers who care about the community and who want to learn about United Way agencies and the services they provide. Please call Marsha Froelich at 225-3059 for more information.

United Way Partners With Charitable Advisory Service

Use this program to help you make giving decisions&

Giving to agencies that provide needed services is very important to the well-being of our communities. It is important for you to know a charity is accountable and legitimate; otherwise your money is wasted or, worse, goes to a fraudulent solicitation.

Your developed the Charitable Advisory Service (CAS) to serve those that support charity organizations.

The CAS program has been adopted by the United Way as a key element in its new relationship with agencies that receive donor designations. Nancy Schiffer, Greater Dayton Area United Way executive vice president, said, "The program fits with the mission of both the Better Business Bureau and United Way and demonstrates the positive results of collaboration. The innovative relationship between the BBB and United Way should set a new standard for other communities."

This partnership with the BBB is in response to surveys that were conducted during the past two years. United Way determined that more than 91 percent of its contributors indicated they would like to know that agencies receiving funds from United Way campaigns meet certain operating standards. United Way volunteers did not want to reinvent the wheel, especially when they learned about the existing CAS program at the Better Business Bureau.

Not only will the charities have to meet the BBBs CAS standards, but they will also be committed to working collaboratively, integrating services when it makes sense for the clients and sharing information that is beneficial to the community as a whole.

The CAS program monitors charities based on 16 voluntary standards, which examine charities public accountability, use of funds, solicitations and materials, fundraising practices and governance. After the evaluation, the BBB formulates summary reports on the charities to help donors make informed giving decisions.

Bill Hardy, executive director of the AIDS Foundation Miami Valley Inc. (a recipient of United Way designations), is excited about the partnership. He said, "The program is like a stamp of approval that lets the community know that we are legitimate and that we meet the strict standards of both United Way and the s CAS program."

Barry McEwen, director of development at (a recipient of United Way designations), agrees with Bill Hardy. "The program lets people know that the charity is credible and that the funds are being used to serve the people," he said.

For additional information on the CAS program or United Way partnership, call the at (937) 222-5825 or (800) 776-5301. When you call, request free copies of the "Giving Smart From The Heart," a review of local charities.

Reprinted with permission from the · January 1999 · BBB 1999 Customer Guide

"Branding" United Ways Value-Added Service

Think of toothpaste; Crest comes to mind.

Think of chicken; Tyson is number one.

Think of soup; Campbells is mmm mmm good.

Name recognition is a must for continued success in selling a product. Marketers pound the brand name home so its remembered when youre walking down the grocery store aisle.

Now think of charity; do you think of United Way?

Consumers are brand-conscious in most of their decisions including charitable contributions. And so United Way is more and more conscious of how we are recognized.

The has initiated pilot projects to test and demonstrate what value(s) the United Way label connotes and to develop a uniform United Way product that communities can adopt as a new and better way to communicate with donors and other stakeholders.

Here in the Dayton Area, your United Way has deliberately adopted value-added thinking. We know the United Way name creates donor expectations that:

The brand concept also applies to the value-added United Way brings to our System Partners the service providers with whom we work. Some of these added values include:

The bottom line is that United Way recognizes that simply meeting our stakeholders expectations is not enough - expectations must be exceeded.

An old adage says "Each day do a little more than is expected of you and, before you know it, more is expected of you!" This is how United Ways brand identification is earned and how you, our donors, extend your reach without extending your risk.




March 15

Last Day to be Certified as a System Partner for Inclusion in 1999 Campaign Materials